San Diego, California,
Founder of Her Waves
Years Surfing: Off & on for 15 years, seriously for 4
Fave Board: 6.0 thruster shaped by Michale Baron of Byrne Surfboards
What do you love about surf culture as it pertains to women surfers? I love how communal surfing can be. When you meet other women who surf you are so excited because you know they get you. In my relationship, I surf and my BF doesn’t so I don’t join in when my girlfriends complain about their men surfing too much and I’ve found a tribe of ladies that understand me, who I can surf with, travel with and who push me to be a better person and surfer.
How women are portrayed and marketed too in surfing just doesn’t resonate with me. If sexy ladies holding boards inspires you then great, or if “Sun your buns” is your slogan, awesome. Women are beautiful and sexy and I’m not trying to discount that but we are more than that. We are tough, rebellious, funny. We come in different shapes, colors and from different backgrounds. Some have been surfing their whole lives or just starting and I want to see and hear from these ladies more. I want us to narrate our story, design what we wear and decide together what our surf culture will be.
What inspired you to start Her Waves? Wanting to support all the amazing female artists I admire. I followed them on Instagram and purchased their prints but wondered, why they didn’t have a stronger voice in representing female surf culture.
As someone who is obsessed with surfing, I just didn’t resonate with current surf brands and wanted to change that.
What is Her Waves mission? Her Waves creates surf-inspired designs with artists from around the world. We are on a mission to help you express your passion for surfing and to support creative women in and out of the water.
We live and breathe surfing and artist expression. From those just starting out to the more established, we work with and promote unique, passionate female artists from around the world. Each artist we work with is paid and supported through our network. Your purchase supports these artists while guaranteeing you are getting a high quality, limited edition item to wear, hang on your wall, or stick on your car.
What are your main obstacles in running an ocean-friendly company? Time and money.